Media coverage

These days there are plenty of tools for tracking the progress of a media release. Google lets you search the web, news, and blogs. There’s Twitter search, Android Market download stats, and WordPress page views. And RMIT uses a media monitoring firm. All pure smack for a data junkie like me.

So how did we go?

In the real world, on Thursday we got 1 minute 19 seconds on Melbourne’s Channel 9 news at 6pm. The NZ Herald did a couple of paragraphs, and the Melbourne Herald Sun mentioned us in a story on the Australian launch of Facebook Places.

In the on-line world we did even better. The story was picked up by the Times of India and, via a syndicated blog feed, the New York Times. It was translated into Russian, Chinese, Indonesian, Polish, and Spanish. And it was tweeted and blogged countless times. Not too bad.

When a media release is let loose in the wild it tends to get picked up by traditional media first, then it gets blogged, tweeted, and translated a few times, mutating as it goes like a game of Chinese whispers. But I was pleased to see that the message stayed intact through all iterations. It helps that it’s a story that people from all cultures can relate to, and it’s simple enough to fit in a tweet.

All in all, that went well. Next mission: convince someone to write an iPhone version.


About geosms

A PhD Candidate in Geospatial Sciences, at RMIT's School of Mathematical and Geospatial Sciences.
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One Response to Media coverage

  1. Alex says:

    Congratulation! I’m the author of the “geo:” URI standard, and i’m happy to see actual applications making use of this particular IETF standard – oh, and you definitely got an amazing amount of press coverage – another article in German was posted here today:

    Looking forward to more applications!

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