These days there are plenty of tools for tracking the progress of a media release. Google lets you search the web, news, and blogs. There’s Twitter search, Android Market download stats, and WordPress page views. And RMIT uses a media monitoring firm. All pure smack for a data junkie like me.
So how did we go?
In the real world, on Thursday we got 1 minute 19 seconds on Melbourne’s Channel 9 news at 6pm. The NZ Herald did a couple of paragraphs, and the Melbourne Herald Sun mentioned us in a story on the Australian launch of Facebook Places.
In the on-line world we did even better. The story was picked up by the Times of India and, via a syndicated blog feed, the New York Times. It was translated into Russian, Chinese, Indonesian, Polish, and Spanish. And it was tweeted and blogged countless times. Not too bad.
When a media release is let loose in the wild it tends to get picked up by traditional media first, then it gets blogged, tweeted, and translated a few times, mutating as it goes like a game of Chinese whispers. But I was pleased to see that the message stayed intact through all iterations. It helps that it’s a story that people from all cultures can relate to, and it’s simple enough to fit in a tweet.
All in all, that went well. Next mission: convince someone to write an iPhone version.